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MARKETING, BRANDING

The Importance of Defining Your Brand

A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion

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Featured Posts

Marketing, EVENT PLANNING

Artificial Intelligence has revolutionized the way we interact with technology, and ChatGPT has emerged at the forefront of this change. ChatGPT, developed by OpenAI, can have a significant impact on event planners. With its ability to analyze large amounts of data and generate human-like responses, ChatGPT can be a valuable resource for event planners looking to streamline their planning process and improve their results.

MARKETING, PR

Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit the attention of new business and talent. If you’re in pursuit of award recognition – especially for top industry awards – you’ll be entering into a very competitive landscape with hundreds of entrants. So, how do you get your award submissions to stand out and snag a win? Read on for five tips that I’ve found essential when it comes to writing winning submissions.

MARKETING

Industry events with an open call for speakers are often inundated with hundreds of speaker submissions, so how do you catch the program organizers’ attention and snag a spot on stage? Once you land on an idea that you’re sure will captivate conference attendees, you can begin writing a standout speaker proposal with just a few key components.

EVENT PLANNING, MARKETING

According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the month of June alone hosting 157 events!

The competition for attention and attendance at advertising, marketing, and insights industry events – whether in-person or virtual – is intense.

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