Who We Are

DBC Brand Communications was founded in 2005 with a sole focus of providing advertising, marketing and insights companies with senior, expert guidance for building their business. Our staff includes former corporate communications heads, experienced agency executives, and business & trade media journalists – all with specific and deep expertise in the sectors we serve.

About Bill Daddi

For the past 15 years, Bill has helped advise and build brand equity for many of the leading companies and associations in the advertising, marketing and insights industries.

Prior to founding DBC Brand Communications, he provided brand communications support for companies ranging from Cotton Incorporated to P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and others.

Bill has served as president of Belsito & Company, a healthcare and consumer marketing agency; as senior vice president and head of the national consumer practice for Euro RSCG Magnet; as Managing Director of Lippe Taylor and was a principal with The Dilenschneider Group as well as Director of Communications for Cotton Incorporated.

Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.

Bill Daddi

President

Our team

Hollis Guerra

SVP, Brand Communications

Hollis has more than 17 years of communications and agency experience providing strategic guidance to clients and teams in the ad tech, march and consumer insights space, from startup size to IPO.

She has worked with more than 60 B2B companies in the industry including The Trade Desk, Amobee, AdColony, The CMO Club, Horizon Media, Nielsen, The IAB, Verizon, and Wrapify, among others, as well as B2C brands such as Kraft, Molson Coors, Patagonia and Red Bull.

Her focus has been on the creation and execution of communications strategies to differentiate clients in the market while enhancing their key business objectives and make meaningful connections with industry players and partners – including press, analysts, brands, advertisers, agencies and publishers.

Caroline Yodice

SVP, Brand Communications

Caroline comes to DBC from Crenshaw Communications, where she drove successful thought leadership and media relations programs for advertising clients as Director of Ad Tech.

Her overall portfolio includes work for notable businesses such as DoubleVerify, Lotame, Univision, Viant and Amobee.

In 2021, Caroline directed a highly successful SPAC merger announcement for CTV ad platform Innovid at a $1.3 billion valuation for the company.

Aaron Peterson

Head of Marketing Services

An experienced content, advertising, and event marketer with over 18 years in the industry, Aaron has a knack for creating programs that resonate and drive engagement.

Previously, Aaron was head of content strategy for SurveyMonkey, and before that spent nearly a decade with Kantar – managing thought leadership, websites and digital campaigns, creating stellar events, and implementing a re-brand.

Aaron started at full-service Davis Advertising, then worked with brands like Bosch and Pella as Research & Planning and Account Director and at media agency GWA.

Aaron has spoken at on webinars and at industry conferences, including TMRE, and has been featured in media including Ad Age, The Wall Street Journal, Campaign, and more.

Sara Serbanoiu

Assistant VP

Sara has extensive experience working across a variety of B2B clients in the adtech, martech and consumer insights industries.

She is passionate about translating insights into impactful communications opportunities for her clients.

Sara effectively meets KPIs and continues to challenge them to adopt communications strategies that will help her clients further meet their business objectives.

RACHEL JERMANSKY

Account DIRECTOR

Rachel Jermansky comes to DBC with a strong background in adtech and martech, having led all communication efforts in-house at Outbrain, and having held multiple positions within PR agencies.

She has also worked in financial PR, where she helped adtech, martech and tech companies successfully go public through SPACs or IPOs.

Her overall portfolio includes notable companies like Tapad, Location3, Dailymotion, IgnitionOne, Kantar, Basis, Cadent, AppsFlyer, ironSource, ID5, RazorFish, and more.

Alexandra Bacharach

Media Relations Specialist

As a media specialist at DBC, Alexandra uses her deep experience in the advertising, marketing and insights space to drive strategic media coverage and develop content for clients including Advertiser Perceptions, Keen Decision Systems and LG Ad Solutions.

In previous roles at DBC, Goldin Solutions and SHIFT Communications, she helped generate successful PR campaigns for Kantar, McKinsey, Magid, Gravy Analytics, Cuebiq, and Presidio, among others.

Theresa Finochiaro

Senior Account Executive

Theresa has spent 10+ years in marketing and PR within the B2B tech industry, both in-house and agency-side. Before shifting to adtech in 2020, she worked with clients across the managed services, business intelligence, and communications software sectors.

Theresa has been with DBC since 2021 and is based in Southern California.

charlotte zee

Senior Account Executive

Charlotte has enjoyed writing and storytelling from a young age, and she is proud to work with organizations and leaders throughout adtech to build their narratives and profiles.

Charlotte joins DBC from mobile adtech company InMobi, where she served as PR and Communications Manager, specializing in media relations, press release development, awards, events, analyst relations, and social media. Prior to InMobi, Charlotte was a member of Adfellows, a rotational program founded by Verizon to create a pipeline of diverse leaders in advertising and marketing. Charlotte rotated with Amobee in PR, Anheuser-Busch in analytics, and Civic Entertainment Group in account management.

Taylor Carroll

Senior Manager, Content

Taylor has over six years of B2B marketing and content experience, with an established background communicating digital agency and adtech client value propositions.

She is passionate about creating engaging and relevant content that drives thought leadership, brand awareness, and business growth.

Taylor comes to DBC from a B2B tech PR agency where she secured speaking opportunities for clients at major industry events.

She also developed award submissions with a win rate that was over 80% for some adtech and martech clients.

Hannah Kasoff

Account Supervisor

Hannah joined DBC in February 2023 from Crenshaw Communications, where she led account management and media relations programs for advertising clients such as DoubleVerify and Yahoo.

Prior to pivoting to PR, Hannah was Global Marketing Manager at Mediaocean, where she drove successful marketing initiatives including events, social media, and email campaigns.

Abby Centanni

Account Executive

Abby is a results-driven PR Account Executive with a passion for martech and adtech. With years of hands-on experience, Abby excels in creating compelling narratives that resonate with target audiences. She is adept at executing strategic campaigns that not only boost brand awareness, but also deliver impactful results.

Her portfolio of clients ranges from DSPs, SSPs, media agencies, mobile marketing analytics, attribution platforms and more.

SARAH MAIN

account coordinator

Sarah Main comes to DBC from “The Agency” at The University of Florida where she led various internal initiatives for social and thought leadership, as well as account management for clients such as Uber and Disney Advertising.

Sarah is passionate about using data to tell better stories. In 2023, she was the winner of PRWeek’s Outstanding Student Award.

Who We Are

About Bill Daddi

Bill Daddi

President

Our team

Hollis Guerra

SVP, Brand Communications

Caroline Yodice

SVP, Brand Communications

Aaron Peterson

Head of Marketing Services

Sara Serbanoiu

Assistant VP

RACHEL JERMANSKY

Account DIRECTOR

Alexandra Bacharach

Media Relations Specialist

Theresa Finochiaro

Senior Account Executive

charlotte zee

Senior Account Executive

Taylor Carroll

Senior Manager, Content

Hannah Kasoff

Account Supervisor

Abby Centanni

Account Executive

SARAH MAIN

account coordinator

Sabrina Lam

Manager, The DBC Industry Calendar

Michele Pronko

Chief Financial Officer

Click here to learn more about Careers at DBC Brand Communications.

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