For the past 15 years, Bill has helped advise and build brand equity for many of the leading companies and associations in the advertising, marketing and insights industries.

Prior to founding DBC Brand Communications, he provided brand communications support for companies ranging from Cotton Incorporated to P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and others.

Bill has served as president of Belsito & Company, a healthcare and consumer marketing agency; as senior vice president and head of the national consumer practice for Euro RSCG Magnet; as Managing Director of Lippe Taylor and was a principal with The Dilenschneider Group as well as Director of Communications for Cotton Incorporated.

Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.