Who We Are

DBC Brand Communications was founded in 2005 with a sole focus of providing advertising, marketing and insights companies with senior, expert guidance for building their business. Our staff includes former corporate communications heads, experienced agency executives, and business & trade media journalists – all with specific and deep expertise in the sectors we serve.

About Bill Daddi

For the past 15 years, Bill has helped advise and build brand equity for many of the leading companies and associations in the advertising, marketing and insights industries.

Prior to founding DBC Brand Communications, he provided brand communications support for companies ranging from Cotton Incorporated to P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and others.

Bill has served as president of Belsito & Company, a healthcare and consumer marketing agency; as senior vice president and head of the national consumer practice for Euro RSCG Magnet; as Managing Director of Lippe Taylor and was a principal with The Dilenschneider Group as well as Director of Communications for Cotton Incorporated.

Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.

Bill Daddi

President

Our team

Caroline Yodice

EVP, CLIENT MANAGEMENT & STRATEGY

Caroline is a seasoned PR professional with over a decade of experience in the adtech and data space.

As EVP, Client Management and Strategy at DBC, she oversees all client accounts and staff. Caroline joined from Crenshaw Communications, where she drove successful thought leadership and media relations programs for clients as the company’s first Director of Ad Tech.

Her overall portfolio includes work for notable businesses such as DoubleVerify, Lotame, Univision, Viant and Amobee. In 2021, she directed a successful SPAC merger announcement for CTV ad platform Innovid at a $1.3 billion valuation for the company. Caroline holds a Masters in Communication from Johns Hopkins University.

Justin Finnegan

Senior vice president

Justin Finnegan is a seasoned communications professional with 15+ years of experience in technology and B2B sectors. Leveraging his communications expertise, Justin is adept at distilling complex company narratives into compelling media stories, while delivering results-driven communications counsel. He has specialized in aligning communications programs with overall business objectives, ensuring holistic and effective strategies.

Justin as a proven track record of leading award-winning campaigns across diverse industry verticals, including advertising and marketing technology and eCommerce. Former clients include: Sitecore, Simpl.fi, Gravy Analytics, Teads, Whistle Sports, Tapad and Unruly Media. He also served in-house as marketing manager at Jun Group.

Prior to joining DBC, Justin was a Senior Vice President at ICR Lumina, as well as VP at SHIFT Communications where he served as lead for the New York office.

Sara Serbanoiu

Vice President

Sara has extensive experience working across a variety of B2B clients in the adtech, martech and consumer insights industries.

She is passionate about translating insights into impactful communications opportunities for her clients.

Sara effectively meets KPIs and continues to challenge them to adopt communications strategies that will help her clients further meet their business objectives.

Hannah Kasoff

Senior Account Supervisor

Hannah joined DBC in February 2023 from Crenshaw Communications, where she led account management and media relations programs for advertising clients such as DoubleVerify and Yahoo.

Prior to pivoting to PR, Hannah was Global Marketing Manager at Mediaocean, where she drove successful marketing initiatives including events, social media, and email campaigns.

Alexandra Bacharach

Senior Media Relations Specialist

As a media specialist at DBC, Alexandra uses her deep experience in the advertising, marketing and insights space to drive strategic media coverage and develop content for clients including Advertiser Perceptions, Keen Decision Systems and LG Ad Solutions.

In previous roles at DBC, Goldin Solutions and SHIFT Communications, she helped generate successful PR campaigns for Kantar, McKinsey, Magid, Gravy Analytics, Cuebiq, and Presidio, among others.

Abby Centanni

Senior Account Executive

Abby is a results-driven PR Account Executive with a passion for martech and adtech. With years of hands-on experience, Abby excels in creating compelling narratives that resonate with target audiences. She is adept at executing strategic campaigns that not only boost brand awareness, but also deliver impactful results.

Her portfolio of clients ranges from DSPs, SSPs, media agencies, mobile marketing analytics, attribution platforms and more.

KAI HESLOP

Senior Account Executive

Kai comes to DBC with experience in the adtech, fintech, CTV, streaming, and martech industries, having developed and executed PR plans and media outreach for clients including Samsung TV Plus, Klarna, and Cision.

In previous roles, she helped plan and manage successful client events, award submissions, partnership announcements and new technology announcements, helping to boost brand awareness and generate effective results. Kai is passionate about media relations and received a “Bulldog PR Award,” recognized as a PR Up and Comer in 2024.

Taylor Sansum

Senior Manager, Content

Taylor has over six years of B2B marketing and content experience, with an established background communicating digital agency and adtech client value propositions.

She is passionate about creating engaging and relevant content that drives thought leadership, brand awareness, and business growth.

Taylor comes to DBC from a B2B tech PR agency where she secured speaking opportunities for clients at major industry events.

She also developed award submissions with a win rate that was over 80% for some adtech and martech clients.

SARAH MAIN

account executive

Sarah Main comes to DBC from “The Agency” at The University of Florida where she led various internal initiatives for social and thought leadership, as well as account management for clients such as Uber and Disney Advertising.

Sarah is passionate about using data to tell better stories. In 2023, she was the winner of PRWeek’s Outstanding Student Award.

Who We Are

About Bill Daddi

Bill Daddi

President

Our team

Caroline Yodice

EVP, CLIENT MANAGEMENT & STRATEGY

Justin Finnegan

Senior vice president

Sara Serbanoiu

Vice President

Hannah Kasoff

Senior Account Supervisor

Alexandra Bacharach

Senior Media Relations Specialist

Abby Centanni

Senior Account Executive

KAI HESLOP

Senior Account Executive

Taylor Sansum

Senior Manager, Content

SARAH MAIN

account executive

Sabrina Lam

Manager, The DBC Industry Calendar

Michele Pronko

Chief Financial Officer

Click here to learn more about Careers at DBC Brand Communications.

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