The Importance of Defining Your Brand
A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion The adtech, […]
ChatGPT Takes Over Marketing
How AI tools can impact your events and awards program Artificial Intelligence has revolutionized the way we interact with technology, and ChatGPT […]
How to Craft a Compelling Speaker Proposal
Industry events with an open call for speakers are often inundated with hundreds of speaker submissions, so how do you catch the […]
5 Tips for Award Submissions
Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit […]
5 Best Practices for Event Planning
According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the […]
Welcome to the DBC Insights Blog
A place for news, insights and discussions on advertising, marketing, market research, and more DBC Brand Communications was founded in 2005 with […]