Pitch Perfect: Writing a Pitch in the AI Era
AI is constantly being incorporated into day-to-day work. In the PR industry, AI is accelerating research, helping identify industry trends, and organize […]
Category: PR
DBC Industry Calendar™Launches Calculator to Optimize Conference Budget Planning
New York, NY, July 21, 2026 – The DBC Industry Calendar™ has launched the Event Budget Calculator, a strategic tool designed to help marketing […]
The AI Playbook Every B2B Marketing Team Needs
By now, most B2B marketers have experimented with AI. They use platforms like ChatGPT to draft emails, summarize long-form reports, brainstorm blog […]
Cannes Conclusions 2026: Agentic AI, Creators and the Croisette Heat
Another year, another whirlwind week on the Côte d’Azur. Stepping back onto the Croisette this year felt like a homecoming, albeit one […]
5 Takeaways from Cision’s 2026 State of the Media Report
Cision’s annual State of the Media Report offers a valuable look into the evolving relationship between journalists and PR professionals. This year’s […]
Redefining Entry-Level Agency Positions in the Age of AI
AI may not be eliminating agency jobs yet, but it is fundamentally changing who gets hired, how careers develop and what future […]
Miami Heat and Media Shifts: POSSIBLE 2026
The palm trees and neon lights of Miami Beach provided a familiar backdrop for this year’s POSSIBLE, but the 38% jump in […]
Q1 M&A Activity Signals Fewer Deals and Higher Stakes
LUMA’s Q1 Market Report shows a pull back in M&A activity, with total deal volume across the digital media and marketing landscape […]
DBC Industry Calendar™ Relaunches as a Free Resource to Solve AdTech’s Event Congestion
New York, NY (February 25, 2026) – The DBC Industry Calendar™ is relaunching as a free site, expanding access for the ad, […]
Meet the DBC Team: Luke Gillespie
Rounding out our series spotlighting the incredible people that make up the DBC team is Luke Gillespie, SVP. What is your […]