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September 27, 2023September 27, 2023Marketing

4 Best Practices for B2B Content Marketing

4 Best Practices for B2B Content Marketing

B2B content marketing is an invaluable tool that contextualizes how B2B brands and services can aid businesses while simultaneously establishing brand trust […]

August 31, 2023August 31, 2023Marketing

Knowing the Right Target Audiences Drives Results

Knowing the Right Target Audiences Drives Results

How marketers can create their own target audience to generate quality leads. In marketing, you need a defined target audience – specific […]

August 2, 2023August 31, 2023Marketing

5 Best Practices for B2B Integrated Marketing

5 Best Practices for B2B Integrated Marketing

In order to maximize the impact of a B2B marketing campaign, messaging needs to engage targets with consistency, frequency and across a […]

July 18, 2023August 1, 2023Marketing

Marketing At The Edge Of A Recession

It’s been thought – and well-discussed in the media and across the advertising, marketing, and insights industries – that a 2023 recession […]

July 6, 2023August 2, 2023Uncategorized

5 AI Tools Currently Impacting Brand Development

5 AI Tools Currently Impacting Brand Development

  With ChatGPT creating a buzz, we’ve begun to see how businesses can leverage AI. There are some additional machine-learning tools that […]

May 9, 2023August 1, 2023Marketing

The Importance of Defining Your Brand

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A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion The adtech, […]

May 5, 2023August 1, 2023Event Planning, Marketing

ChatGPT Takes Over Marketing

Hands typing on computer

How AI tools can impact your events and awards program Artificial Intelligence has revolutionized the way we interact with technology, and ChatGPT […]

May 4, 2023August 1, 2023Marketing

How to Craft a Compelling Speaker Proposal

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Industry events with an open call for speakers are often inundated with hundreds of speaker submissions, so how do you catch the […]

May 2, 2023August 1, 2023Marketing, PR

5 Tips for Award Submissions

Gold trophy on stand

Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit […]

May 2, 2023August 1, 2023Event Planning, Marketing

5 Best Practices for Event Planning

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According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the […]

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Recent Posts

  • 4 Best Practices for B2B Content Marketing
  • Knowing the Right Target Audiences Drives Results
  • 5 Best Practices for B2B Integrated Marketing
  • Marketing At The Edge Of A Recession
  • 5 AI Tools Currently Impacting Brand Development

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