A summary of insights from industry leaders on Day 2 of Advertising Week New York, Tuesday, October 17, 2023.
Day 2 of Advertising Week New York 2023 brought a packed schedule of leaders sharing insights and discussing key topics of the industry. Here are a couple of highlights we caught from Day 2:
1. “The only thing beside change that our industry can count on is Privacy and Regulation.”
SESSION: Optimizing Cross-Platform Planning in 2024 with Steve Bagdasarian, EVP, Growth & Business Development, comScore and Matt Scheckner, Chairman, Advertising Week
KEY INSIGHT: “The only thing beside change that our industry can count on is Privacy and Regulation” – Steve Bagdasarian in regards to challenges advertisers will need to monitor in 2024.
2. Long-standing brands stay true to their brand promise.
SESSION: 35 Years of The Onion with Jordan LaFlure, Managing Editor, The Onion; Lauren Moser, Senior Writer, The Onion; Mike Loew, Former Writer, The Onion; and Michael Gewirtzman, Global Vice President, Programming, Advertising Week
KEY INSIGHT: When asked about the longevity of The Onion and the success behind it, the panel explained that The Onion is about satire, and they take that very seriously. Understanding the difference between satire and simply humor is important, and while they will use and include humor in their content, they only do so when it complements or enhances the satirical focus of the content, staying authentic to the brand.
What insights did you discover on Day 2?