Research conducted with Advertiser Perceptions found almost all advertisers plan to use AI to learn about adtech vendors
DBC AI Optimization helps clients optimize visibility across AI-generated platforms such as ChatGPT, Gemini, and Claude
NEW YORK (August 12, 2025) — DBC, a leading public relations (PR) and marketing services agency for the advertising, marketing and insights industries, today announced the launch of a Generative Engine Optimization (GEO) offering. The new solution, called DBC AI Optimization, helps companies ensure their PR and content strategies are optimized for visibility in generative AI outputs across platforms like ChatGPT, Gemini, Claude, and other large language models (LLMs).
As AI adoption continues to grow, the way the industry is engaging with the technology is impacting how adtech and martech vendors are discovered and selected. New research from DBC and Advertiser Perceptions found that 95% of advertisers plan to use AI at least somewhat to identify and learn about adtech vendors. This finding underscores a broader shift: generative AI is quickly becoming a primary source of information seeking and decision making.
“AI isn’t just influencing creative or targeting in the ad industry, it’s redefining how adtech vendors are discovered, and potentially selected,” said Bill Daddi, President of DBC. “By aligning brand communication and marketing strategies with how LLMs retrieve and surface information, DBC AI Optimization will ensure our clients show up where decisions are being made in real-time conversations powered by AI.”
DBC AI Optimization includes:
- AI Search Audit- An analysis of how a brand currently appears (or doesn’t) across generative search tools.
- Website Enhancement- Tailoring language, tone, and structure of web content for AI retrievability. This also includes retrofitting high-potential pages for Google’s AI Overviews.
- Off-Site Support– Enhancing presence across the web to further drive AI retrievability. Hand in hand with DBC’s strategic PR services, this offering addresses off-site reputation signals including Wikipedia editing, database alignment and repurposing content on indexed platforms like LinkedIn and YouTube.
This GEO offering comes as the agency celebrates its 20th year in business.
Daddi continued: “DBC has succeeded for the past twenty years because we see things differently. We have identified unique opportunities for growth for our partners and brought innovative solutions to help them realize their potential. This launch is no exception. We understand where the market is heading and are ensuring our clients can effectively navigate it.”
To learn more about DBC AI Optimization, please visit www.daddibrand.com.
About DBC
Founded in 2005, DBC is the leading public relations and marketing services agency for companies, associations, and consultancies in the advertising, marketing and insights industries. We provide programs and strategies to help clients achieve enhanced visibility that drives their specific business objectives. To learn more about DBC, visit www.daddibrand.com
