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The DBC View
A place for news, insights and discussions on advertising,
marketing, market research, and more
DBC Launches Generative Engine Optimization (GEO) Offering for Ad and Marketing Industries
Research conducted with Advertiser Perceptions found almost all advertisers plan to use…
Introducing DBC AI Optimization: PR for the AI Search Era
We recently ran a study with Advertiser Perceptions to uncover insights on…
A Note Of Thanks As DBC Turns 20
2025 marks 20 years since our founding.Within that time, we have seen…
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin…
It’s Nice, But Is It News?
There’s much happening in adtech, martech and insights that’s interesting, but not…
8 Reasons To Include Awards In B2B Marketing
Often underestimated in value and moved to the “nice to have” pile,…
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