MARKETING, BRANDING
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PR
2025 marks 20 years since our founding.
Within that time, we have seen significant change in the industries we serve – advertising, marketing and insights.
But the change that lies ahead will be perhaps the most transformative. Will ad agencies continue to exist in the form they are today?
MARKETING, PR
Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit the attention of new business and talent. If you’re in pursuit of award recognition – especially for top industry awards – you’ll be entering into a very competitive landscape with hundreds of entrants. So, how do you get your award submissions to stand out and snag a win? Read on for five tips that I’ve found essential when it comes to writing winning submissions.
TV
This most confounding thing about the future of cross-platform measurement is that it’s still in the future.
For years, measurement companies have been claiming to have cracked the code on being able to calculate the reach and frequency of TV campaigns that span both traditional broadcast and cable as well as streaming. This capability has become more important as streaming viewing has grown as big as broadcast and cable combined.
EVENT PLANNING, MARKETING
According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the month of June alone hosting 157 events!
The competition for attention and attendance at advertising, marketing, and insights industry events – whether in-person or virtual – is intense.
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