Welcome to our series spotlighting the incredible people that make up the DBC team.
Next up is Abby Centanni, Senior Account Executive.
What is your role at DBC and what does a typical day look like for you?
As a Senior Account Executive at DBC, I have spent the past two and a half years managing a portfolio of client accounts and helping to bring their PR strategies to life. My day-to-day often includes a lot of writing–whether it’s pitches, press releases or bylines–along with securing media opportunities and building and maintaining relationships with key industry reporters. I also partner closely with our clients, providing strategic counsel, keeping projects on track, and ensuring that PR efforts tie seamlessly into their broader marketing and business objectives. What I enjoy most about my role is the balance between strategy and storytelling. The work is fast-paced, collaborative, and no two days are ever the same!
What do you like most about working and supporting clients in this industry?
What excites me most about this industry is the constant change. I enjoy working with clients who are driving innovation to keep up with the change – and helping them shape how those innovations are shared. A big part of my role is uncovering the stories that make each client unique and finding creative, impactful ways to tell them. It’s incredibly rewarding to see those stories resonate – whether through the right media placement, sparking a conversation, or helping to move the needle for their business. For me, the joy is about being both a strategic partner and a storyteller, knowing that our work helps clients stand out in a crowded, ever- evolving landscape.
Favorite ad campaign of all time?
My favorite ad campaign of all time is Dove’s “Real Beauty” campaign. When I first saw it, I remember being struck by how different it felt compared to everything else in the beauty space. It highlighted real women and challenged traditional ideas of beauty and confidence–and that really stuck with me at such a young age. Later, in college, one of my PR professors used the campaign as a case study, and that’s when it fully clicked for me why it was so impactful. Beyond being memorable, it sparked such an important cultural conversation and showed the power of purpose-driven marketing. To me, it remains a perfect example of how advertising can be both powerful storytelling and a force for positive change.
What’s playing in your headphones right now?
Not to sound cliché, but Taylor Swift is always on repeat for me. I love that she has music for any type of mood that I’m in!
What’s your go-to drink order?
An extra dirty martini has always been my go-to cocktail order–you either love it or you hate it!
This or That?
Slack or email?
Slack! Sometimes a GIF or meme says everything you need it to.
Pen & paper notes or Google Docs?
Google Docs is my go-to. I love that it keeps everything flexible so I can easily edit, and shareable so anyone on my team can reference it when they need to.