Rounding out our series spotlighting the incredible people that make up the DBC team is Luke Gillespie, SVP.
What is your role at DBC and what does a typical day look like for you?
I’m a senior vice president, and while I’ve only been here since last November, it feels longer in the best way because of how I’ve been welcomed to the team.
Most of my day is spent at the intersection of high-level strategy and tangible results. This means taking complex B2B tech visions and turning them into clear wins for clients. But my seven-year-old would tell you I basically spend my days writing stories and helping people talk, and he’s really not wrong.
What do you like most about working and supporting clients in this industry?
This is where I’ve spent my career, and there is always something exciting happening. The pace of innovation fascinates me, and I really enjoy explaining the technology being produced, including outside of work as my friends look at me strangely.
Favorite ad campaign of all time?
In the late 90s, Miller Lite had a campaign featuring a series of commercials supposedly created by a “creative superstar” named Dick, accompanied by what looked like a guy’s 70s yearbook picture. They were more quirky, short films than beer commercials, and I still quote them with my brothers all the time. It’s also special as a kid from Milwaukee.
What’s playing in your headphones right now?
We’ve lost some legends recently, and David Johansen was a hero, so it’s been a lot of New York Dolls along with his other work. On a totally different note, I’ve also been listening to Le Morte d’Arthur by Sir Thomas Malory.
This or That?
Slack or email?
Slack: I love the speed and efficiency it’s brought to the PR world.
Pitch data or POV
Both? Data is the holy grail but it can be so much fun pitching a provocative POV.