We recently ran a study with Advertiser Perceptions to uncover insights on how brands and agencies select ad tech and martech vendors so we could better advise our clients. What we found was telling: almost all advertisers plan to use AI to identify and learn about ad tech/ martech vendors.
If companies don’t appear, or are positioned inaccurately in query responses, they’re missing out on an important opportunity to influence awareness and consideration.
That’s why we’re launching DBC AI Optimization, our Generative Engine Optimization (GEO) offering, designed to help ad tech and martech vendors show up and stand out in AI-driven discovery.
What Is GEO?
While traditional SEO focuses on optimizing for search engines like Google, GEO focuses on how brands are represented in responses generated by large language models such as ChatGPT, Claude, and Gemini.
These tools don’t crawl websites the same way search engines do. Instead, they draw from structured data sources, news coverage, and other “authoritative” content to generate answers. If a brand isn’t clearly and consistently represented in these sources, they are effectively invisible in AI search.
GEO in Action
Imagine you’re a startup in the martech space. A prospective buyer asks ChatGPT, “What are the best marketing analytics platforms for mid-size brands?” If you’ve invested in traditional SEO, you might show up on page 3 of Google but that won’t help you here. With GEO, you have a better chance of being named directly in the AI’s answer if your brand has been surfaced strategically.
DBC AI Optimization does just that. Combining our industry, PR and marketing expertise, we can help brands effectively position themselves to succeed on generative AI.
Want to learn more about how GEO can work for your business? Drop us a line!
