Jon Lafayette On Cross-Platform Measurement, Part 2
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
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Jon Lafayette On Cross-Platform Measurement, Part 1
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
Jon Lafayette On The Future Of CTV
2025 will be a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and […]
Jon Lafayette On The Future Of Streaming
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Cable TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Broadcast Linear TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin podcast: “Welcome, welcome, dear viewers, to another electrifying episode of […]
Knowing the Right Target Audiences Drives Results
How marketers can create their own target audience to generate quality leads. In marketing, you need a defined target audience – specific […]
5 Best Practices for B2B Integrated Marketing
In order to maximize the impact of a B2B marketing campaign, messaging needs to engage targets with consistency, frequency and across a […]
Marketing At The Edge Of A Recession
It’s been thought – and well-discussed in the media and across the advertising, marketing, and insights industries – that a 2023 recession […]
