DBC Launches Generative Engine Optimization (GEO) Offering for Ad and Marketing Industries
Research conducted with Advertiser Perceptions found almost all advertisers plan to use AI to learn about adtech vendors DBC AI Optimization helps […]
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Introducing DBC AI Optimization: PR for the AI Search Era
We recently ran a study with Advertiser Perceptions to uncover insights on how brands and agencies select ad tech and martech vendors […]
Jon Lafayette On Cross-Platform Measurement, Part 2
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
Jon Lafayette On Cross-Platform Measurement, Part 1
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
Jon Lafayette On The Future Of CTV
2025 will be a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and […]
Jon Lafayette On The Future Of Streaming
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Cable TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Broadcast Linear TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin podcast: “Welcome, welcome, dear viewers, to another electrifying episode of […]
Knowing the Right Target Audiences Drives Results
How marketers can create their own target audience to generate quality leads. In marketing, you need a defined target audience – specific […]
