2025 marks 20 years since our founding.
Within that time, we have seen significant change in the industries we serve – advertising, marketing and insights.
But the change that lies ahead will be perhaps the most transformative. Will ad agencies continue to exist in the form they are today? Will planning, buying, measurement and optimization be conducted in the manner they traditionally have? Will advertising and marketing itself fundamentally change as AI agents grow in use? And what will the role of brand be in the coming years?
We are fortunate to have worked over the past two decades with some of the smartest people in these industries. Individuals who genuinely care about how advertising, marketing and insights are conducted and who are devoted to increasing the effectiveness of these disciplines.
And we are grateful for our partners in the media, who have been so generous with their time and consideration to the news and information we bring to their attention.
Most of all, I am personally thankful to my colleagues at DBC who have worked tirelessly to advance the business objectives of our clients. I am proud to be associated with these professionals and the commitment and dedication they have shown
DBC has succeeded because we see things differently. We have identified unique opportunities for growth for our partners and brought innovative solutions to help them realize their potential. Ultimately, we believe, it is this clarity of vision, to understand and anticipate in a proprietary way where the market is heading, that is the true ingredient for success.
As an industry, we spend much time discussing what is happening to us, but little time on what we want to have happen. For advertising, marketing and insights to thrive and meet the challenges before us, what is our vision? What type of industry do we want to have 20 years hence and how do we get there?
Let me know your thoughts. We would love to hear your vision and help you realize it.
Bill Daddi
