MARKETING, BRANDING
The Importance of Defining Your Brand
A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion
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TV
This most confounding thing about the future of cross-platform measurement is that it’s still in the future.
For years, measurement companies have been claiming to have cracked the code on being able to calculate the reach and frequency of TV campaigns that span both traditional broadcast and cable as well as streaming. This capability has become more important as streaming viewing has grown as big as broadcast and cable combined.
MARKETING, PR
Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit the attention of new business and talent. If you’re in pursuit of award recognition – especially for top industry awards – you’ll be entering into a very competitive landscape with hundreds of entrants. So, how do you get your award submissions to stand out and snag a win? Read on for five tips that I’ve found essential when it comes to writing winning submissions.
MARKETING
Industry events with an open call for speakers are often inundated with hundreds of speaker submissions, so how do you catch the program organizers’ attention and snag a spot on stage? Once you land on an idea that you’re sure will captivate conference attendees, you can begin writing a standout speaker proposal with just a few key components.
EVENT PLANNING, MARKETING
According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the month of June alone hosting 157 events!
The competition for attention and attendance at advertising, marketing, and insights industry events – whether in-person or virtual – is intense.
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Four Steps For Successful Events In 2024
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Your Brand Equity is Evolving – With Or Without You
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Learnings from Day 1 of Advertising Week New York 2023
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Jon Lafayette On Cross-Platform Measurement, Part 2
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Jon Lafayette On Cross-Platform Measurement, Part 1
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Jon Lafayette On The Future Of CTV
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Jon Lafayette On The Future Of Streaming
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Jon Lafayette On The Future Of Cable TV
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Jon Lafayette On The Future Of Broadcast Linear TV
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