Who We Are

A Note From Our Founder

I founded DBC to leverage my background as a journalist and understanding of how to motivate targets to engagement from decades of B2C and B2B experience to bring more effective marketing and promotions to the adtech, martech, insights and consulting verticals. From our unique vantage point of working with all facets of these industries, we see things differently – with clarity and understanding – of how the changes underway are likely to evolve and impact business. Let us apply our unique vision and understanding to your business to help you successfully navigate a rapidly changing advertising and marketing environment and best prepare and position you to succeed.

– Bill Daddi

Our Team

Bill Daddi

President

For the past 15 years, Bill has helped advise and build brand equity for many of the leading companies and associations in the advertising, marketing and insights industries.

Prior to founding DBC, he provided brand communications support for companies ranging from Cotton Incorporated to P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and others.

Bill has served as president of Belsito & Company, a healthcare and consumer marketing agency; as senior vice president and head of the national consumer practice for Euro RSCG Magnet; as Managing Director of Lippe Taylor and was a principal with The Dilenschneider Group as well as Director of Communications for Cotton Incorporated.

Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.

Caroline Yodice

Executive Vice President

Bringing over a decade of experience in the adtech and data space, Caroline oversees all client accounts and staff.

She joined from Crenshaw Communications, where she drove successful thought leadership and media relations programs for clients as the company’s first Director of Ad Tech.

Her overall portfolio includes work for notable businesses such as DoubleVerify, Lotame, Univision, Viant and Amobee. In 2021, she directed a successful SPAC merger announcement for CTV ad platform Innovid at a $1.3 billion valuation for the company.

Caroline holds a Masters in Communication from Johns Hopkins University

Justin Finnegan

Senior vice president

Justin Finnegan is a seasoned communications professional with 15+ years of experience in technology and B2B sectors. Leveraging his communications expertise, Justin is adept at distilling complex company narratives into compelling media stories, while delivering results-driven communications counsel. He has specialized in aligning communications programs with overall business objectives, ensuring holistic and effective strategies.

Justin as a proven track record of leading award-winning campaigns across diverse industry verticals, including advertising and marketing technology and eCommerce. Former clients include: Sitecore, Simpl.fi, Gravy Analytics, Teads, Whistle Sports, Tapad and Unruly Media. He also served in-house as marketing manager at Jun Group.

Prior to joining DBC, Justin was a Senior Vice President at ICR Lumina, as well as VP at SHIFT Communications where he served as lead for the New York office.

Sara Serbanoiu

Vice President

Sara has spent the last eight years leading communications for companies in the adtech, martech and insights space.

Throughout her tenure, she has developed and implemented strategic communications programs that drive business outcomes for the likes of LG Ad Solutions, the Coalition for Innovative Media Measurement, Vevo, the Advertising Research Foundation, CivicScience, and more.

Known for both her strategic counsel and hands-on execution, Sara consistently exceeds KPIs and guides clients to adopt forward-thinking communications approaches that position them as leaders in a rapidly evolving landscape.

Alexandra Bacharach

Senior Media Relations Specialist

Alexandra uses her deep experience in the advertising, marketing and insights space to drive strategic media coverage and develop content for clients including Affinity Solutions, Captify, Keen Decision Systems, and more.

In previous roles at DBC, Goldin Solutions and SHIFT Communications, she helped generate successful PR campaigns for Kantar, McKinsey, Magid, Gravy Analytics, Cuebiq, and Presidio, among others.

Abby Centanni

Senior Account Executive

Abby is a results-driven PR professional with a passion for martech and adtech. She is adept at executing strategic campaigns that not only boost brand awareness, but also deliver impactful results.

Her portfolio of clients ranges from DSPs, SSPs, media agencies, mobile marketing analytics, attribution platforms and more.

SARAH MAIN

account executive

Sarah Main joined DBC from “The Agency” at The University of Florida where she led various internal initiatives for social and thought leadership, as well as account management for clients such as Uber and Disney Advertising.

Sarah is passionate about using data to tell better stories. In 2023, she was the winner of PRWeek’s Outstanding Student Award.

Taylor Sansum

Senior Manager, Content

Taylor has over six years of B2B marketing and content experience, with an established background communicating digital agency and adtech client value propositions.

She is passionate about creating engaging and relevant content that drives thought leadership, brand awareness, and business growth.

Taylor joined DBC from a B2B tech PR agency where she secured speaking opportunities for clients at major industry events. She also developed award submissions with a win rate that was over 80% for some adtech and martech clients.