DBC Launches Generative Engine Optimization (GEO) Offering for Ad and Marketing Industries
Research conducted with Advertiser Perceptions found almost all advertisers plan to use AI to learn about adtech vendors DBC AI Optimization helps […]
Category: PR
Introducing DBC AI Optimization: PR for the AI Search Era
We recently ran a study with Advertiser Perceptions to uncover insights on how brands and agencies select ad tech and martech vendors […]
A Note Of Thanks As DBC Turns 20
2025 marks 20 years since our founding. Within that time, we have seen significant change in the industries we serve – advertising, […]
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin podcast: “Welcome, welcome, dear viewers, to another electrifying episode of […]
It’s Nice, But Is It News?
There’s much happening in adtech, martech and insights that’s interesting, but not all of it is “news.” Every week there are product […]
8 Reasons To Include Awards In B2B Marketing
Often underestimated in value and moved to the “nice to have” pile, awards are an important part of growing and maintaining your […]
5 Tips for Award Submissions
Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit […]
Welcome to the DBC Insights Blog
A place for news, insights and discussions on advertising, marketing, market research, and more DBC Brand Communications was founded in 2005 with […]
