Introducing DBC AI Optimization: PR for the AI Search Era
We recently ran a study with Advertiser Perceptions to uncover insights on how brands and agencies select ad tech and martech vendors […]
A Note Of Thanks As DBC Turns 20
2025 marks 20 years since our founding. Within that time, we have seen significant change in the industries we serve – advertising, […]
Jon Lafayette On Cross-Platform Measurement, Part 2
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
Jon Lafayette On Cross-Platform Measurement, Part 1
2025 will be a year of transformational change for the television industry. In this special series, DBC Brand Communications and Jon Lafayette, […]
Jon Lafayette On The Future Of CTV
2025 will be a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and […]
Jon Lafayette On The Future Of Streaming
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Cable TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
Jon Lafayette On The Future Of Broadcast Linear TV
2024 was a year of transformational change for the television industry. In this special four part series, DBC Brand Communications and Jon […]
How You Are Perceived Determines How You’ll Be Received
How your brand is perceived in the marketplace impacts how new products, announcements, marketing initiatives and business development efforts will be viewed […]
5 Ways To Address Challenges Of B2B Content Creation
Creating content is no easy task. Sure, there are a number of new (and rapidly developing) tools in the form of various […]