How You Are Perceived Determines How You’ll Be Received
How your brand is perceived in the marketplace impacts how new products, announcements, marketing initiatives and business development efforts will be viewed […]
5 Ways To Address Challenges Of B2B Content Creation
Creating content is no easy task. Sure, there are a number of new (and rapidly developing) tools in the form of various […]
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin podcast: “Welcome, welcome, dear viewers, to another electrifying episode of […]
It’s Nice, But Is It News?
There’s much happening in adtech, martech and insights that’s interesting, but not all of it is “news.” Every week there are product […]
8 Reasons To Include Awards In B2B Marketing
Often underestimated in value and moved to the “nice to have” pile, awards are an important part of growing and maintaining your […]
5 Best Practices For B2B Social Media
B2B social media strategies play a pivotal role in achieving marketing and business objectives. Having a B2B social media presence is not […]
Four Steps For Successful Events In 2024
You still have time to create events that will impact your business in 2024 – here’s how. 2024 came in quickly and […]
Your Brand Equity is Evolving – With Or Without You
Each day your brand equity – how external audiences perceive you – is evolving. Through each interaction sales and marketing might have […]
For Effective B2B Ads – Talk About Your Target, Not Yourself
Much B2B advertising for adtech or march companies tends to focus on the assertion of some level of product or service superiority […]
Addressing ROI Challenges in B2B Marketing
Understand how to better define ROI and the metrics that can show the impact of brand investments. In some industries, proving ROI […]
Learnings from Day 1 of Advertising Week New York 2023
A summary of insights from industry leaders on Day 1 of Advertising Week New York, Monday, October 16, 2023. With over 400 […]
How to Build a Smarter Event Marketing Budget for 2027
Q4 planning requires marketers to justify every dollar, and event spend faces the toughest scrutiny. Before committing resources to the 2027 calendar, […]
DBC GEO Audit: Data Clean Rooms
Next up in our GEO series – which examines how companies across different adtech categories appear in AI search – is Data […]
Navigating the AI Era in AdTech – Takeaways from U of Digital’s AI Accelerator
Written by Luke Gillespie SVP at DBC In the fast-paced world of adtech, taking complex technologies and translating them into clear, compelling […]
5 Things You Need to Know from MuckRack’s State of PR Report
MuckRack’s State of PR Report serves as a pulse check on where the industry is headed. This year’s report paints a picture […]
Pitch Perfect: Writing a Pitch in the AI Era
AI is constantly being incorporated into day-to-day work. In the PR industry, AI is accelerating research, helping identify industry trends, and organize […]
DBC Industry Calendar™Launches Calculator to Optimize Conference Budget Planning
New York, NY, July 21, 2026 – The DBC Industry Calendar™ has launched the Event Budget Calculator, a strategic tool designed to help marketing […]
On World PR Day, How Our Team Got Here
Today is World PR Day, an annual celebration of the work PR and communications professionals do around the globe. It got me […]
DBC GEO Audit: Supply-Side Platforms
AI search is changing how companies are discovered including adtech. To understand how ad tech companies are stacking up on AI search, […]
The AI Playbook Every B2B Marketing Team Needs
By now, most B2B marketers have experimented with AI. They use platforms like ChatGPT to draft emails, summarize long-form reports, brainstorm blog […]
Cannes Conclusions 2026: Agentic AI, Creators and the Croisette Heat
Another year, another whirlwind week on the Côte d’Azur. Stepping back onto the Croisette this year felt like a homecoming, albeit one […]