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April 30, 2024April 30, 2024Marketing

How You Are Perceived Determines How You’ll Be Received

How your brand is perceived in the marketplace impacts how new products, announcements, marketing initiatives and business development efforts will be viewed […]

April 9, 2024April 30, 2024Content, Marketing, Video

5 Ways To Address Challenges Of B2B Content Creation

Creating content is no easy task. Sure, there are a number of new (and rapidly developing) tools in the form of various […]

April 3, 2024April 3, 2024Content, Marketing, PR, Social Media

Buzzwords, Busters and Brand Whisperers

DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin podcast: “Welcome, welcome, dear viewers, to another electrifying episode of […]

March 11, 2024March 11, 2024Marketing, PR

It’s Nice, But Is It News?

There’s much happening in adtech, martech and insights that’s interesting, but not all of it is “news.” Every week there are product […]

March 6, 2024April 30, 2024Awards, Content, Event Planning, Marketing, PR

8 Reasons To Include Awards In B2B Marketing

Business person with award

Often underestimated in value and moved to the “nice to have” pile, awards are an important part of growing and maintaining your […]

January 31, 2024February 6, 2024Content, Marketing, Social Media

5 Best Practices For B2B Social Media

B2B social media strategies play a pivotal role in achieving marketing and business objectives. Having a B2B social media presence is not […]

January 22, 2024April 30, 2024Event Planning, Marketing

Four Steps For Successful Events In 2024

You still have time to create events that will impact your business in 2024 – here’s how. 2024 came in quickly and […]

January 19, 2024January 19, 2024Marketing

Your Brand Equity is Evolving – With Or Without You

Each day your brand equity – how external audiences perceive you – is evolving.  Through each interaction sales and marketing might have […]

January 16, 2024January 16, 2024Marketing

For Effective B2B Ads – Talk About Your Target, Not Yourself​

Much B2B advertising for adtech or march companies tends to focus on the assertion of some level of product or service superiority […]

November 16, 2023April 30, 2024Marketing

Addressing ROI Challenges in B2B Marketing

Understand how to better define ROI and the metrics that can show the impact of brand investments. In some industries, proving ROI […]

October 17, 2023April 30, 2024Marketing

Learnings from Day 1 of Advertising Week New York 2023 

Advertising Week New York

A summary of insights from industry leaders on Day 1 of Advertising Week New York, Monday, October 16, 2023. With over 400 […]

September 8, 2025September 8, 2025PR

Bill Daddi Named One of PRNEWS People of the Year

President and Founder of leading public relations and marketing services agency honored in Agency CEOs category NEW YORK (September 3, 2025) — […]

August 26, 2025September 9, 2025PR

Meet the DBC Team: Sara Serbanoiu

  Welcome to our new series spotlighting the incredible people that make up the DBC team. First up is Sara Serbanoiu, Vice […]

August 12, 2025September 9, 2025PR

DBC Launches GEO Offering for Ad and Marketing Industries

Research conducted with Advertiser Perceptions found almost all advertisers plan to use AI to learn about adtech vendors DBC AI Optimization helps […]

August 11, 2025August 12, 2025PR

Introducing DBC AI Optimization: PR for the AI Search Era

We recently ran a study with Advertiser Perceptions to uncover insights on how brands and agencies select ad tech and martech vendors […]

June 3, 2025June 3, 2025PR

A Note Of Thanks As DBC Turns 20

2025 marks 20 years since our founding. Within that time, we have seen significant change in the industries we serve – advertising, […]

April 29, 2025May 2, 2025TV

Jon Lafayette On Cross-Platform Measurement, Part 2

2025 will be a year of transformational change for the television industry.  In this special series, DBC Brand Communications and Jon Lafayette, […]

April 22, 2025April 25, 2025TV

Jon Lafayette On Cross-Platform Measurement, Part 1

2025 will be a year of transformational change for the television industry.  In this special series, DBC Brand Communications and Jon Lafayette, […]

January 3, 2025January 29, 2025TV

Jon Lafayette On The Future Of CTV

2025 will be a year of transformational change for the television industry.  In this special four part series, DBC Brand Communications and […]

December 16, 2024January 29, 2025TV

Jon Lafayette On The Future Of Streaming

2024 was a year of transformational change for the television industry.  In this special four part series, DBC Brand Communications and Jon […]

December 2, 2024January 29, 2025TV

Jon Lafayette On The Future Of Cable TV

2024 was a year of transformational change for the television industry.  In this special four part series, DBC Brand Communications and Jon […]

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